Minisites are nowadays used as an internet marketing tool. This has been a growing trend and people who visit web marketing forum or are associated with internet marketing, often come across this term- ministe. So what is it exactly? Minisite is a small website consisting of few pages of content. Usually it provides information about one particular product or a small group of products. With this growing trend several designers are also available who offer cheap minisite design for online businesses. The webpages designed for such sites are developed keeping in mind a niche market. WordPress is generally used as a CMS to develop these webpages. HTML templates are also used by some designers to create the mini sites.
As discussed earlier, the main motto of such sites is to sell a product. So links are provided in each page for the product and these develop a funnel leading to sales. Through the content of the pages, the visitors are lead to the product and convinced to purchase the product while they are browsing through the website. Up-sells, cross-sells and other latest techniques for sales are generally to be found on advanced mini sites. Thus these are considered as highly powerful sales tools to promote and sell a plethora of products. The number of pages for mini sites range from 5 to 10.
Ministes are created in such a way that they are search engine friendly and easy to navigate. Both these features are quite essential for such websites or their entire purpose of promoting a particular product gets lost. Their main aim is to attract a greater number of traffic and hence, they are built by following the latest SEO guidelines. The content also plays an important part. Thus, it is ensured that the content is original and rich.
While building a minister it is important to keep certain basic factors in mind. For instance, the theme should be attractive and appealing to the browsers. Visitors, who are coming to the website for the first time, should stay on the site. While it is easy and fun to create such ministes, these are generally put to use promote smaller markets. Thus the product information, headlines and related images should be colourful and catchy. For an immediate impact, effective content and design are a must. However, it should be remembered that though these promote a niche market, but such websites remain live for a long time and keep promoting the products. Thus, people look for cheap minisite design and development which will offer them good returns.
Minisites are responsible for selling numerous products online because they are effective. This is one of the reasons why they have become so popular. Whether to build a mini site depends largely on the fact how you generate traffic. As far as designers are concerned, there are several of them who offer impressive mini site designs. But before hiring them, go through their portfolios properly. It is important you do your research well before hiring for such services.