Minisite Design – How to Optimize It in Search Engine Listing

ecoverexpert

ecoverexpert

Search engine optimization is a must whether you have a big website or a minisite. SEO is a strategy, which if implemented precisely, will bring in more traffic. If you have a traditional website of multiple pages, each of them needs to be optimized for the targeted keywords to improve rankings in the search engine pages. However, a minisite usually has one or two pages and so it will not take much of effort to optimize the site and improve its ranking in search engines.

However, a major question is if the minisite can compete with the enormous websites from SEO viewpoint. Let us find out that.

Contrary to common perception – even many SEO professionals think that way – minisites can perform extremely well in search results as they have only one or two pages listed in the search engines. In fact, these minisites have several and significant advantages over the huge websites. A minisite design is always meant to attract the target customers who prefer or are showing interest in a certain product that can fulfill their need. It means these minisites can be more specific to the target keywords that the huge websites often tend to ignore.

These target keywords are not those which are often used to search a particular product/service but they do not face high competition either. So for a minisite, it is easier to rank highly for those particular keywords. However, selecting those keywords is most difficult as a lot of your site’s ranking depends on this aspect. What is more, it marks the beginning of your SEO effort.

A minisite is not a place where a lot of information is provided unlike the big websites. It is never rich in content and you have to describe your product/service, special launch or offer in a few words. The article must be short, well-written and to the point. Enlist 10-20 keywords that are likely to be used by the internet surfers to locate your website/find your product. Once selected, make a meaningful use of these keywords in your minisite content. Do not overstuff your content with keywords as it will render your writing a meaningless stuff.

These techniques will give your minisite significant advantage over its big competitors but there is no guarantee that your site will rank number one in the search engine.

Here are some other suggestions for how your minisite can rank high in search results:

Title Tag

Include the most important keyword in title. A title length should not exceed six words; otherwise it may take considerable weight away from the keywords, thereby obstructing page listing in the search engines.

Description Tag

It is placed before the Meta keywords tag and after the Title tag, providing an in-brief yet engaging description for the search engine result pages. Develop a keyword-rich description for this tag, which will give some weight to your minisite design in the search result pages.

Header Tag

It is the most important tag for your minisite. It is the first part of source code, which is visited by the search engine spider. Search engines gather maximum information about your minisite from the header tag.

Facebook Minisite Design – Helping in Business Promotion

Image 

Minisite development for Facebook is not expensive at all yet helps a lot in marketing and branding of any company. This reasons why companies including some big names are gravitating towards minisite design for their business purpose.

Facebook Minisite – What is it all about?

Facebook minisite actually refers to a page that a company creates to promote its brand or business. Facebook is a popular social networking site. So any marketing effort channelized through this site will quickly reach millions of users.

How does a minisite work?

A facebook minisite provides you with a scope to have a real website designed within a social network frame. It ensures that your product profile and brand name continue sailing across and within different user communities, thus adding to your brand visibility and revenue generation.

Many businesses offer attractive gifts and prizes to lure the consumers into using the brand apps more and more. Facebook app development goes viral within a very short span of time, thereby doing business promotion in an effective yet inexpensive way.

What these apps do?

These applications are actually a program allowing the users to perform any action via desktop or mobile device. When a brand uses Facebook app development, it explores the potentials of a generic application for optimum utilization of it through Facebook platform.

An example could do you a lot of help in this regard. A mobile brand can hire professionals to create a minisite design or develop a Facebook app with an overt objective of catching attention of more and more of its target customer group. Many experts who have been long into this field think it is the best way to popularize an app or a product/service as it will pick up a lot of glares through sharing and involvement of new participations.

Facebook minisite benefits both the entrepreneurs and their target customers. The brands get better visibility of their products whereas the consumers can use the applications as well as enjoy attractive bonuses from it. Every industry has particular requirements and it makes sense to approach the professionals for expert advice before embarking on any such project.

Points to Remember

Facebook has established itself as the most powerful medium for social networking. Despite several advantages, there are certain things that you should never allow yourself to forget. If Facebook works in your favor to promote your product and brand on the whole, there are strong chances that customers’ dissatisfaction may cause great harm to your brand publicity.

In every possible way, you need to ensure that the customers are happy; otherwise negative publicity will drown your effort. Facebook enjoys over 500 million users right now. As there is an option to build different communities and segments, on Facebook, it will be easy for you to identify your target groups. It is crucial for you is to make the most of Facebook for minisite design and your product promotion.

You can create Brand Your Facebook Fan Page and also set up links to other social networks and websites. It will ultimately lead to increase in traffic for your site. There are several smaller options that you can make a good use of and also keep track of users’ activity on your Facebook business page.

Ecover Design – Will 3D Graphics Work

Image

A cover occasionally drops a hint about if the book will read well or not. Even a boring story book may have a decent-looking cover design and vice versa. So the lesson for you – the book worms and even occasional readers – never judge a book just by its cover. Still, look is important.

A striking look never fails to create first impression in this material world. So there is hardly any way to deny the importance of a stunning 3D graphic image on a book’s cover page. Even it is an ebook, you need an outstanding design to draw attention of the prospective book lovers.

According to the experts, a 3D ecover design can draw a big pool of traffic, earning the publishers a hefty amount in return.

3D cover – what is it all about?

An ebook is just like any other book only with a difference that it is read online. Ebook comes in digital format. The number of online readers is growing at a rapid pace because ebooks are easily available. A few decades ago when ebook was not so popular, the designers used to create covers for the printed books.

These days, the same crews have changed their pitch to designing graphics for ebook covers. If the design is beautiful and done professionally, it could attract more readers and earn the writer as well as publisher a good fortune. So if you are convinced about significance of a pretty 3D ecover graphic, which will make money trickling to your cashbox, hire a graphic designer of high water.

Money is a factor for those who do not own a heavy financial muscle but it pays dividends if you value knowledge, skill and experience of a designer before hiring a hand to create magic for your ecover design.

What are the basic features of a damn good ebook cover graphic?

You must have high creative talent to design a cover page, whether it is for your printed book or ebook. One must have excellent colour sense and brilliance in artistry in order to design a catchy graphic. However, if you want a 3D graphic for cover page, the designer must have good technical skill about graphic software.

Plenty of 3D software applications are easily available and extensively used by the graphic design companies worldwide. If graphic software is used in combination with high level of technical and creative artistry, it will produce realistic result for your cover page.

Image

Cover design of an ebook must have consistency with what the inner pages offer. An ecover should provide enough clues to what the readers will discover in inner pages. The design must be unique, inspiring and engaging. Above all, it must be tempting to influence the readers’ decision making process in favour of book purchase.

Will special effect be good for ebook cover?

There is no cut and dried policy with regards to elements of your ecover design. The main objective is to design an attractive cover page that will not fail to appeal to the consumers. Yes, you can add effects such as emboss, glossy or anything else, but make sure not to overdo it.