Ecover Design – Choose Right Typography & Fonts to Ensure Salability

ImageDuring my long spell in graphic design industry, I have picked up some lesser known but very useful words. One of them is “shlock”. It was only in my early year as a graphic designer, when I heard it for the first time from my Art Director. On my asking, he explained the word has an English origin and means “something inferior or shoddy”. To put in other word, it refers to something that can be least expected to work best for you.

Now I have got to understand that choosing any color or font simply means that the design will turn out shlock. When looking back, I feel some of my ecover design works could have been done better though these were appreciated. But that trick, which I have learnt over time, makes all the differences between a good design and a great design.

e-Cover is not about only a pretty collage of look and letters. Behind the pretty ‘things’ is your hard work and effort. An ecover wraps up content that is just like your ‘baby’, you are expectedly more protective towards it. But then why many writers and publishers encase their manuscripts in a shlock wrapper? A possible answer is they are yet to understand nuances of marketing tricks, especially if it comes to internet marketing.

Take it seriously

Some of ecovers are very appealing while others are just sterile. I often wonder if hundred copies of these books sell well in the market. So if you want to make money from your wiring, marketing or publishing profession, take extra care of ecover. For your target audience, the book is as good as it ecover design.

A cover is the first thing that will come in notice of the book worms. So it should be enticing, making the audience believe that inner staff is interesting to read. If the content is good to read, the writer and publisher must put extra effort in cover designing. If the book is your baby, you will surely not like it to be wrapped in a dirty blanket, will you?

Image

Fonts & Typefaces

Selecting the right typeface is important when you are designing an ebook cover. Choose one that perfectly goes well with your cover page design. Some reference books are available in the market to guide you how to avoid less ideal or less popular font combinations. Most of these books contain more or less 50 fonts, which are usually built in your system. But you may have to purchase a typeface as it is sometimes a requirement for quality design.

It is crucial for an ecover design to be highly polished. If you are undecided on use of right fonts for your ebook cover page, browse through online book stores, especially Amazon. You will understand how the authors and publishers spend thoughts and time to come up with an engaging cover page.

When you put in a great deal of work to write a manuscript, it sounds a sensible idea to take some special care for packaging and presentation.

Advertisements

Minisite Design on Facebook – How to Make It a Success

Image

In this era of internet marketing, it is important for every business to be present on popular networking sites, with Facebook being the most important of them. Marketing through social networking sites is a part and parcel of online marketing strategy. And it gives result and that too, within a short span of time.

We are now past those days when the entrepreneurs were expected to have a website or something like that to reach out the defined audience. These days, we witness to a completely different scenario. The tech-savvy consumers now believe that the business owners must be on Facebook with a brief description and relevant images of what they do and offer. It is because, the consumers find it convenient to search for what they need and prefer, get honest options about those and have an idea about authenticity of products and/or services before making actual buy.

So, Facebook minisite design and development are a way to reach millions of people on this site and convince them why they should buy your products. Minisite development on Facebok involves various types of complications. However, you need to consider some basic factors before finally undertaking site development work for Facebook. Let us take a quick look at them.

Image

Make it big

Having a Facebook minisite means lot of people will get to know about your brand and products. It is an effective way to pick up popularity within a quick frame of time. So design it good to make it big in your business domain.

Images

A picture conveys much more than what thousand of words can do. So you need to take special care while choosing and posting images on your minisite. They should be in complete harmony with your minisite theme.

Backlinks

Backlinking plays an important role in effective search engine strategy. However, one must know ins and outs of stringent norms as developed by the leading search engines. Make sure you are using back links properly as that can guide more marginal traffics to your minisite design on Facebook.

Words of Mouth

No matter how much professionally your minisite is done, you must have a plan to publicize it through words of mouth. You need to make adequate effort to ensure that more and more of people get to learn about your brand and spread good words about the same.

Professional Help

Facebook minisite design is available as a freebie on the networking site itself, it is important for you to get help from an expert professional who can deal with the task on your behalf. That way, you will be able to make the best of your minisite. Of course, it will be little expensive to engage an expert but that marginal investment will bounce off with greater benefits in the long run.

Conclusion

Selecting the right medium is important to channelize your online marketing effort but more important for you is to do a good amount of research on the subject before embarking on designing work, whether you do it on your own or hire someone. This will make sure that attempts put in will proceed towards a concrete development.

How to Turn Your Minisite Design into a Brand

Image,

Ask web designers and SEO professionals about whether there is any prospect of minisite launch and they will give you an affirmative answer. They will guarantee that these sites, though mini in size, can generate income in profusion, only if these spell charm, integrate relevant information and images as well as exhibit professional look. And yes, how can you allow yourself to forget about good SEO work for top-tier ranking of your minisite?

Industry is not without those who never pay much of attention to minisite design on a mediocre domain and then start screaming at the top of their voice, “Minisite never works, I have lost money on it without any return. However, the realty is much different as has been already stated. If you build a good minisite with catchy and informative content with proper keyword density, do strong SEO work and have a high CPC, you will be able to make $30-$40/month.

It is definitely not a big figure but surely paves way for minting more. You get an idea to start and the rest depends on how intelligently you can use your site to make investment boomerang in terms of more return. One thing is most important – you have to latch onto effective SEO work. If your minisite remains untouched for a long time, there is a chance for it to be outranked by your online business rivals. They will take traffic away from your site and turn your cash generator into nobody on Google Page 2.

That leads to an important topic – subject matter of this write-up – how to turn your minisite into a profitable brand.

There are some minisites which are making a modest amount in the neighborhood of $30-$40 per month but they can make much more than this petty sum. Scalability is a major issue. It is less likely to turn 100 minisites into a brand. But you can choose top ten minisites and provide them with much-needed TLC so that they become a brand. Advertisers will approach you and you can make a sensible switch from affiliate marketing or PPC to lead generation and direct advertising.

Here are three proven and powerful ways to take success of your minisite design to a new high and turn it into brand.

Twitter: Twitter can contribute a lot towards brand building as you can use this social network site to reach people, inform them about things pertaining to your minisite and help them find out your brand. Pick up one from your top performing sites, create your Twitter account and start tweeting 1-2 times a day. Start networking with those who are looking for more information related to your brand or minisite.

Professional Logo: Logo is a conspicuous absence on many minisites. Instead, these sites contain, on top of the page, their name in some boring fonts. A logo reflects professionalism, so make sure to hire an expert graphic designer. You have to splash out just $20-$30 but in return, you will have a decent-looking logo which will add credibility to your minisite design and overall brand.

How Local Businesses Can Gain from Minisite Design

Image

Small is beautiful! Many of us admit it though come in for a big surprise to be informed that small could be powerful too. If you own a business, get a minisite designed. It will not take much of time on your part to realize the truth in my words. Minisite or mini site – the name is self-explanatory to mean that these sites are small in size.

But size is not a matter as these minisites can successfully promote your brand name across the netizens and also drive traffic to your online business. And it is not only the global businesses but the small and local businesses too stand to gain a lot from a good and professional minisite design.

Minisite in Depth

A minisite has only one or two pages. So, no explanation is needed to suggest that a minisite takes less time to design. Usually these sites are developed to market only a single product/service instead of multiple products or in other words, a product profile. If you have multiple products to sell online or want to offer a wide range of services via internet, design a minisite for each of your product and service for quick publicity at least of effort and cost.

Minisite & Local Business

Local businesses also need wide-scale promotion. For every business, the ultimate motto is money-making. And much of your success depends on the number of leads your site generates. Every visit does not lead to sale but a part of total clicks on your minisite plays a role to up your marginal sales figure.

It may be a local or global business but publicity always works in favour of an entrepreneur or on the whole, a brand. This P-factor can be ensured through an engaging cheap minisite design.

Popularity of Minisite equals Promotion of Business

It is as simple as that. A minisite is a part of modern-day advertising arsenals. Advertising is no narrow a concept, rather intimately related to promotion of your long-term vision and deep-rooted business ethics. Your minisite reflects what you already have and what you dream to notch up.

There is strong possibility that your business will enjoy a global exposure through a minisite which looks simple, smart and professional. These days when virtual market has become a mingling spot for buyers and sellers and a good platform for both ‘buy and bargain’, global wing of your local venture will attract audience from almost every corner in the world.

Popularity of minisites is on rapid rise and that reasons why words about your local business will reach near and far wherever the customers are. The consumers prefer minisites as it features less pepper and more of salt and colour.

The minisites are more focused on brief details of only a single product (maximum two). So they have a good chance of being visited and read thoroughly, ensuring an improved rate of ‘visit to buy’ conversion compared to heavy websites.

It has been already stated that minisite design is inexpensive. The local or small businesses, which are tight on their ad budget, can opt for minisite as an effective and efficient way of product promotion and brand marketing.