Software Selection for Minisite Design


Creating a high performing website is not that difficult always. You may have some problems while picking up the basics but soon, it will be easy-going for you. If you are taking to internet marketing for the first time, the most important decision to make is whether to hire a designer or use software for minisite design.

Hiring an expert is always a better option as the person will deliver an eye-catching website that is far from the packs, giving your online presence a unique identity. However, if you have tight budget like most of the starters, it is wise to take help of a designing software app to get things done quickly and without much of spending.

True it is that some software packages are costly but inexpensive and free alternatives are also available. Followings are some choices for you to build a minisite from scratch and allow it do talking for your products/services on internet.


Standard Website-Designing Software

Some software packages are widely used across global industry when it comes to minisite design. These include Adobe Dreamweaver and Frontpage. Many professionals associated with educational institutions and web development business use these high-end packages to design professional minisites and even normal websites which contain more pages and information.

All of these software applications are extremely powerful and have several advanced features. What is more, they also come with support forums and free tutorials that can help you develop a profound knowledge base. When you are just starting out with online venture, go with something modest in price but rich in features.

There will always be some consolation that you will get to mint some money online.

Mid-Priced Software Option

Don’t like to go with free website designing software but cannot afford to buy expensive alternatives? Well, a way out is to opt for low-cost choices for minisite design. There are a good number of mid-priced options and they provide excellent result without requiring you to splurge a lot at a time.

Web Plus developed by UK software entity Serif is the first deserving mention in this category. The company has been honored with several awards for their software development. They also provide support manuals written in an easy-to-understand language. Furthermore, technical help and user forums are also provided to guide the users and solve their problems.  

CoffeeCup Visual Site Designer is another package in mid-price range. The wysiwyg interface of Visual Site Designer allows you to include several elements into your web page by just ‘drag and drop’. It also features 10 preformatted themes for your adaption. And if you are looking for other themes, they can be purchased from the theme store.


Low-Cost or Free Packages

Amaya, HTML-Kit, Kompozer are some of the best free or low-cost software packages for minisite design. These software apps are good to learn how to design a minisite and you do not have to spend much for that purpose. And when there will be a steady flow of money, you can wisely spend it to upgrade your software choice to a better version or alternative.


Creating Graphics for Minisite Design


Attractive graphics are a part of any minisite design. More than words, it is image that creates the first magic and stamps the first impression on the visitors’ mind. And who not knows that first impression works wonder to influence the target audience to stay on the website, return to it and make a purchase after a few visits.

Every website is meant to bring traffic, generate leads and convert them into visitors. A 100% conversion rate is most unlikely, so the entrepreneurs can only target a high buyers-to-leads ratio. Higher the ratio, the better! Use of fascinating, realistic and relevant graphics is instrumental to minisite success, making your dream come into reality.

Hire a Designer

If you want a unique and eye-catching design for your minisite, the first aspect is all about creating graphics or selecting images. Designing graphics from the scratch takes a lot of time. But more than that, it is something that requires top-notch expertise. This is the scenario where intervention of a professional expert is extremely important.

The designer may create the images out of nothing or give a twist to relevant photographs for the same purpose. Whatever way they apply, excellent output through minisite design is always guaranteed. Furthermore, they take comparatively less time to complete the work, which might take a novice a few months to finish.

Before approaching a designer, you need to be sure if the person is the right choice to be tasked with design duties. Make sure he has proven track record of excellent graphic designing. A professional with long years’ of experience usually has their work profiles on their website. Navigate through his work samples; you will guess if the person deserves your trust.

Cooperate with Your Designer

Hiring a designer never means that you won’t have any say during phase of designing. You may not be a pro in this line but are likely to have an eye for beauty. First of all, do specify what you want or if you like your minisite to be modeled on a particular site design. Be frank with your designer and bond with the person just like a good friend. Share your ideas with him, no matter how much peculiar they sound.

What colors do you prefer? Minisite design is usually limited to use of 2-3 colors. Put forward your suggestion, no matter whether it is accepted or faces rejection. At every phase of designing, be sure what has been done till date is according to your specifications. If you ever need to change design, ask your designer if he can accommodate those changes.

What about Minisite Templates?

Website templates are high on demand. This is because; producing quality design gets easier with help of templates. Everything is almost done there, what remains is just a little work from your end. However, there is heavy chance that template-based minisite will not be totally unique in look.

Fresh and attractive – these are two prime qualities of a good site design. Keeping that in mind, you should engage a designer instead of relying on template, even though it will add to your expenses.