Minisite Design – Is It Steps Ahead of Social Media Sites from Sales Viewpoint


Today net-savvy people are almost getting crazy over social networking sites like Twitter and Facebook, with the later being the most popular. Almost anyone has an account on these sites. However, there is one thing that neither your social networking presence nor traditional website will do – to sell your product/service.
There are multiple reasons why a minisite design is miles ahead in the world of internet marketing. Those powerful features – explained later in this write-up – clearly show why minisites outsmart social media when it comes to online sale. Here are 3 top reasons why minisites outsell even heavyweight social networking sites.

Single Purpose


A social media page also presents information and it does so in several ways. You post comments, share pictures and videos and tweets – these are the ways to stay connected with others on the sites. Your social media activities help others know about what you sell and information about your brand. But on flipside, you could see your sale message being drowned amidst the crowd of thousands of messages, images and content.
Now consider about minisite. It is purpose-made to market only a single product. The focused approach to selling makes the single page minisite more powerful as compared to regular website. A minisite design is meant to support the purpose of your sales message which is to encourage the buying click from the visitors.

Not keen to buy


When someone visits your minisite, he knows it very well what you want him to do. The target visitors take a tour of your website to learn what your product is all about, how it is different from others and if it can satiate their needs. It means those visiting your minisite are more in a frame of mind to buy something.
Social networking sites are usually not meant for sharing sales messages. In other words, these are never sale-centered. Do you remember when you last visited Facebook or Twitter to purchase something? This is the reason why sales messages get easily lost on these social networking sties. Those in your friend list would like it, share it but are less likely to buy your product on social media.

Single Page Presence

Social networking sites have multiple pages on different subjects. The readers are in habit of clicking between pages via links or content. This is a great concept for browsing. But what feels good on social media sites would be a disaster for your sales page.
The single page format of minisite design signifies when the visitors click on the sales page, they don’t need to navigate through other pages. Everything that they are looking for is on the page. A minisite earns you a greater control and your message is well received by the readers. This is another strong reason why a single-page minisite is a preferred choice when it comes to effectively conveying your sales message.

Final Word

If you are so impressed by internet hype that you want to transfer your marketing and selling requirements from minisite to social media, give it a second thought before taking any action. This could seriously affect – of course, negatively – your sales margin.


How Storytelling on Your Minisite Design Can Boost up Your Marketing Success


Minisite, though small in structure, can earn you a euphoric return on your investment for digital marketing. Marketing world is nearing a complete digitalization and business firms are skewing a lion’s share of their defined investment to online advertisement. Minisite design is a part of their massive and versatile attempts to market their products on internet, reaching the offers to target audience worldwide within a shorter span of time.

Difference between websites and minisites

Minisites are also websites but not like the familiar ones that contain 10-12 pages or even more. So it takes less time and effort to complete a minisite. However, that does not detract from its importance. Minisites are focused on a single product/service – an important aspect that also makes them distinguished from their larger counterparts i.e., normal websites. However, just like their big brothers, minisites are also a combination of both graphics and content.
If these ingredients are relevant and fascinate the target visitors, a good return will be streaming in for years to come.


Storytelling interests visitors

A minisite is an amazing and interactive marketing tool. It can be used to educate your target group of customers about the product/service you have put on sale via your minisite design. You must explain why your offer is superior to others’ claimed to produce the same results and benefits. The consumers are governed by a common behavioral pattern and so gravitate towards uniqueness, provided it is touted to suffice their wants.


Apart from your offer, your site too needs to be an evident stand-out and engaging. To ensure that, make a right collage with texts, videos, images, animations and many more. It will earn you a better result – in terms of generating traffic – if you develop a story. It is not only children but the adults also love stories. Story attracts more visitors, which even content of the best quality in combination with captivating images fail to ensure.

And if your minisite can exhibit an engaging style of storytelling in relevance with your business ambition and product details, it will step up the possibility of greater success for you.

Story must be interactive

It has been previously stated that minisites are designed responsive to get feedbacks from the visitors. In fact, interactivity is one of the main aspects of any good and professional minisite design. Designing a website is never meant to cram it with content and pictures. The final output must look professional at chore and interestingly stand out among the crowd.

This is where an expert designer can bring benefits in your favor. He can efficiently create a digital story based on your idea and deliver a superlative quality design. It must be ensured that the design is fresh and aligned with the trend. The more interactive and interesting your storytelling, the more return you will gain through better experience by the end-users.

Storytelling on your minisite design gives you a chance to engage more customers and make them explore your business world.
Remember to hire an experienced professional who is not only good at designing but also an expert at storytelling.