Importance of Colour Study for Your Minisite Design


Right packaging is the stepping stone for successfully driving target group of customers to your virtual store. And when it comes to minisite design, right packaging also includes, in addition to perfect images and informative content, good selection of colours. Choice of colours is extremely important to influence your visitors and make a big difference in your promotional campaign. An expert designer has in-depth understanding of colour philosophy and applies his knowledge during making of minisites.


Application of colour in website designing is as complex as existence of unlimited colours. Let me offer some easy-to-understand explanation by getting to the fundamental concepts i.e. primary or basic colours. Artists and scientists have different opinions in regards to definition as well as application of colours. In scientists’ version, primary colours are limited to RGB or Red, Green and Blue. However, the artists’ definition emphasizes on the basic colours of pigment – Red, Yellow and Green. This ‘RYG’ composition has a brand name in form of CMYK.


Impact of colors

Colors have a strong effect on our daily life. It plays a key role in the way we interact with others and conduct business. Look around and you will see colors on all hands. So the best way to understand the colors and how they affect us is to study nature around you.

Art is a way for human being to imitate nature. So study of colors will remain incomplete without appreciation of Mother Nature. Harmony and contrast of colors are two most important factors while creating minisite design. And this contrast and harmony are always present in color of nature. You will never see any mismatch. How many times have you screamed out “amazing” after seeing beautiful birds, snakes and sea creatures? They are just like painters’ imagination and creation as an excellent epitome of perfect color combo.
In nature, you will see that yellow is always in close proximity with green and brown earth brings a variation and much-needed relief. Now the question is whether imitating the same style will be effective for driving traffic to your minisite.

Learn taste of your audience

Knowing the market and audience is the first step before planning an advertising campaign. Depending on the type of product/service you are dealing in, you have to define a group of customers who are likely to take interest in your offer. They are your target customers. They will share a common taste as far color preference is concerned. For example, if you are dealing in cartoon books, the kids will be your potential clients and they always prefer vibrant colors.

On other hand, if your product/service is meant for the old people, you should restrict yourself to use of soothing colors because these are what senior citizens like. Minisite design contains only a few pages (often just one or two), so you must not play with too many colors as it will dampen your effort. Maintain contrast while choosing colors for minisite background, images and content. What appeals to your prospective clients, will bring you result in terms of return on your investment.


How to Choose Good Ecover Designs Software


If you are convinced that a professionally designed ecover will bring more return in terms of money, the first thing you are most likely to do is to spend a hefty sum for hiring a graphic designer. It is a common belief that experts’ help is crucial if you want to get a compelling and customized ecover designed. However, all is well that ends well and every time, things don’t have a happy ending. So why won’t you consider other options for ecover designs?

The experts are really excellent. But sometimes, things don’t turn out what you have wanted them to be. Blame it on lack of communication or your inability to make exact specifications, but the fact is the design may not be up to your expectation. Could you manage it otherwise? Yes, that is possible if you dare to give cover designing a try. I’m in no mood of kidding and strongly believe that everyone has some creative power and now is the right time to ignite it.


Ecover Software

Are you already in knowhow of ecover designing software? Have your repeated attempts to create a cover on your own bit the dust? I admit that it’s not easy for all and sundry. But it is also true at the same time that failure is the stepping stone for success. If you learn lessons from your failures and apply them in your work, it’s just a matter of time to produce a good output that you can say your own creation.

This software is really amazing and will help you easily transform the images of your products into fascinating 3D covers which will never fail to appeal to your defined customers.


Ecover Applications

There are plenty of ecover applications available but only a few are worth their price. Instead of spending on expensive ecover software apps, you should assess first what you actually require. Some ecover software programs are seemingly attractive but in reality, they pack only the basic features and functions. Some even offer free trial but you will find most of the advanced features locked. It’s a ploy to almost force you into buying the products.

Most of the companies are just like that. They tease you to the point where you will feel tempted to dispense with money for app buy. They cleverly employ advertising tricks just to sell their products. So, it is highly important for you to know what makes a particular ecover designs software app great.

Features of good ecover software

The most significant feature of an ecover software app is its having a highly user-friendly interface. If a software program integrates too much complexity, it will fail to attract users’ interest no matter how much good it is. You won’t definitely want to waste your valuable time by just trying to make out how the software actually works. As time is precious and limited, so make sure to use a program that you are comfortable to work with.

Choose an ecover software program that is easy to use and will help you create an excellent design just with a few clicks on your mouse. Make sure that the program integrates advanced features and has compatibility with Bitmap, Jpeg, PNG and Gif. PDF support is equally important while going with a particular software program.

Basic Tips to Create Great Ecover Designs


Whatever business you are in, if you want to get more returns from your efforts, it is important to part ways with a larger sum for professional looking and decent ecover designs. Hiring a designer is the best way to get a professionally done and engaging ecover. But what if you are short on budget? There is an alternative way for you and it is all about using eCover generator design. You need high speed internet connection to visit the website where you can easily download customized text and graphics to add a fine finishing touch to your creative design.


Some vendors see their products flying off the shelf as soon as they arrive in the market whereas there are others who find almost no takers for their offers. You might wonder why such a big difference is, especially when everyone is selling same quality of product. Well, the key to success for one group is a great looking ecover that perfectly projects their business and product profile. No matter whether you are creating it on your own or have hired an expert to lend you a hand, it is important to do some primary works before getting down to ecover creation.


Make the right plan

Without a plan in place, there is a chance that your effort will bit the dust. First of all, ask yourself why you want to design an inviting ecover. Every businessman is encouraged by profit pie and is keen to see it grow bigger. A way to fulfill their business objective – after they are in virtual market – is to create an ecover that scores high on aesthetics and relevance with your business niche. Remember that proper planning is a three-tier procedure. So, start with defining who your target customers will be. Once it is figured out, next try to know what they like and prefer.

The last stage is actual designing work. Create ecover designs that will appeal to target customers. So you see it is not really easy to design an ecover that will be a hit with the target audience.


Understand your target audience and market

Who will you be targeting as your audience? It is subject to your product. Cover design must be compatible with what you are selling. Once you have decided about target audience and market, it becomes a lot easier to design an ecover.

Feel the pulse of your target audience

After you have figured out your mass and market, the next step is to decide what your potential customers want. If you platter out what they like, it will be appreciated by them and there is a strong chance that they will make a buy. A way to know their choice is to survey the market. Internet could be of great help for you in this regard. The potential takers of your product are within a particular age group or from a certain economic background. Once you are in possession of substantial amount of information, half of your ecover designs work is done.