Importance of Graphic Images on Your Minisite Design

ecoverexpertA good number of minisites is designed every day. They are mini websites though have different purpose to serve. More traditional websites that we are familiar with represent your business online. They also introduce your product profile to the world audience. These websites contain more pages and are designed to promote your brand value. On other hand, minisites – just like their names – are small in terms of page volume and purposely designed to sell a single product or a group of related products. Minisites are more focused on making sale and less on delivering information about your brand in its entirety.

It is a challenge to develop a . It is never an easy task just because you have only a few pages – more than often, just one or two – to design. The big challenge for a graphic designer is to capture the essence of your product and brand in one or two pages. Contrary to normal websites, a minisite is never meant to distribute a lot of information. They have more call-to-action features that effectively convert visit into a buy. The look must be impressive and should convince the visitors to stay longer on your website and take the next step – to purchase something.

Designing a minisite that is fascinating, functional and most importantly, ensures more converts from a larger pool of visitors is too difficult to be done by a mediocre designer.

18Role of Graphics

Your minisite will look dull and boring without graphics. Images are instrumental to success of any website designing. Visitors are more attracted to colours and that means you need to make a sensible use of colours on your minisite. They won’t be attracted to black-and-white pictures but at the same time, will never be in favour of a loud look. When it comes to use of graphics, you may create them with help of graphic design software or use photographed images of your product. The images must bear resemblance to whatever you are offering. In other words, high relevance is the primary condition of whatever images you are using on or creating for your minisite design.

13After relevance, next most important factor is look. Do they look great? Will they be able to grab eyeballs? Could they convince the visitors to convert? Consider all these from a consumer’s perspective. And if you like them, there is a chance for others to appreciate the work and open their wallet right now or anytime sooner or later. Captivating graphics pick up attention more easily than even a brilliant weave of words. A flair of creativity, an eye for detailing, a subtle sense of colours and an immaculate sensibility of colour choice – when combined together – result into a masterpiece of graphic design work.

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Hire or not to hire a designer?

If you don’t know ABC of graphic designing, it’s easy to take a decision of hiring an expert. But if you are a pro, you will try to do things on your own. Just ask yourself if you have luxury of time to spend on designing work. Chore areas of business competencies demand more attention from your end. Think logically, think hiring a graphic designer.

Importance of 3D Ecover Design – It Boosts up Sale

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It is unfortunate that an ecover design seldom drops a hint about if the book is pleasant-reading or not. Even if a book reads well, it may feature a disgusting cover page and the opposite is true as well. The long and short of this preamble is to give a warning message to the book worms – a book must not be judged by its cover design.

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However, that reality may take us to a wrong perception that designing a great ecover is just waste of your time and resources that could be spent for other important purposes. Truth is, you can never deny importance of good look as it casts the first impression and that first thing always matters a lot.

Over time, there has been much of change in sphere of technology and we are now living in an era where 3D is an ‘in’ thing. A fascinating and relevant 3D image on your book cover page will influence the purchasing decision of your target book readers. It is highly likely that you will experience a large pool of traffic on strength of a professionally done 3D ecover page.

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3D Cover – What is it all about?

An ebook is the internet version of any printed book that you can touch and feel. An ebook comes in digital format that you can only read. In recent years, online bookworms have been increasing in number at a staggering pace. The fact is related to quick availability of ebooks. Even a decade ago, the graphic designers were used to be busy creating cover designs for printed books and nowadays, they are exploiting their creative fertility for ecover design.

A good ecover is highly powerful. It grabs eyeballs, thereby earning both writer and publisher a tidy fortune. So if you need – and you will strongly feel the need – to get a striking 3D cover designed for your ebook, always value an expert graphic designer. Only a brilliant designer can create magic with a good mix of his creativity and technical knowledge. And the result? You will see it on your sales chart!

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How to create a good piece of graphic work for your ebook cover?

To create an eye-catching graphic – no matter whether the medium is a printed book or an ebook – a designer must be in possession of immense creative skill. Sky should be the limit for a graphic designer to come up with a unique and stunning ecover that truly reflects subject and substance of the book. To create an eye-grabbing ecover graphic, a designer should have good sense for colour, a very high level of artistry and eye for detailing.

Last but not the least; he should also have good knowledge about use of designing software.

Will special effects do justice to ecover?

There is no fixed rule as to use of special effects or anything else. The purpose behind creating e-Cover designs for your digital book or any other product is to make it appealing to your prospective customers. Emboss or glossy effects will work fine and there is a palate of these effects to choose from.

What Makes a Minisite Design So Special & Powerful

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We are quite familiar with normal websites. It is a collage of words and images, containing a good number of pages and each of them is focused on a different aspect. These websites are good at least, if you are considering the return they are going to make. They reach your brand name to everyone online and whoever is on your business radar. When it comes to making of websites, we usually tend to visualize something like Amazon, eBay etc. But none of them is thrilling, do they? If you want something more exciting, engaging, powerful and interactive on a shoestring budget, nothing can beat minisite design.

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A minisite is special but why?

It is a single-page presentation: Unbelievable, but it’s true! When you visit a minisite, the landing page is actually the entire website. Then you realize why it is called mini site. The first page – which is also the last one in most of the minisites – sends the message across the audience.

It is focused on a single purpose: That single purpose is the most powerful aspect of marketing. A minisite is focused only on sale of something. Unlike the familiar websites that are designed to fulfill multiple purposes at a time, minisites are purposely made to do the single job of selling.

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It contains no navigation links to other pages: A minisite is more about a certain product or a group of products instead of an entire brand. The minisite makers provide all requisite details on the landing page and there are no links to other pages, implying the only way to collect information is to read the page. Traditional websites feature different options that distract the visitors but minisites are different and that makes your message more powerful.

The above-said highlights are three main attributes of a minisite design. Together they add more importance and power to a minisite, making it a cut above the simple structure of traditional websites. Unlike the conventional websites, they are never meant to promote your product profile, rather used to launch your offer or put something up for sale in the market already identified as your business target. And these minisites do remarkably well and frequent tinkling of cash boxes is the biggest proof of their effectiveness.

Great news is these sites are easier to construct – even if you are not an expert. And it can be easily deployed online. These minisites are easy to test, add and modify. A minisite is a great option if you want to promote your product online despite being short on marketing budget. It won’t take a great deal of time to come up with an interesting and innovative minisite. And what is more, you don’t have to empty your wallet to get a minisite designed for promotional purpose.

Minisite Design – Copy vs Graphics Debate

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There is a big question emerging on the horizon of direct response marketing. Some are of the opinion that only text copy should be in use to get response. However, there are others who believe graphics can be a big booster when it comes to marketing results. The best is to make a good use of both ideas.

Studies have proved it beyond doubt that the best control in terms of conversion through marketing pieces can be achieved only with a good combination of both copy and graphics. This write-up explains why and how use of graphic pieces on your minisite design can step up the possibility of having a better rate of conversion.

As a marketer, it should be clear to us that our sole aim is to extract a response whether it comes through a product sale of $10,000 or an opt-in. And to do that, viewpoints of both graphic designers and copywriters must be taken into consideration. Now let us take a quick glance over the advantages of using both graphics and copy.

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Benefits of Graphics Use

If you use graphics on your minisite or sales letter, it could result into a big return for your business. Use of graphics commands interest and admiring glances from the visitors and also influences how well and quickly they will respond to your offer. The most important thing about graphics is they contribute to building a brand image of your business. Brand building is getting more important because of overwhelming saturation of online market.

The business entities that adopt the concept of branding as well as apply innovations will eventually see themselves on the top.

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Use of graphics has another big advantage as it adds to perceived value of whatever you offer. Relevant graphics on your minisite design push the bar of perceived value of your products/services and on the whole, your business. When your potential buyers see those graphics, a common psychological phenomenon makes them believe that they are actually purchasing ‘value’,

Just ask yourself, when you are browsing websites, will you click on a product that has images to describe it properly or no picture at all?

Advantages of Copy

Texts are other important pillar of your minisite. Copy is instrumental to your minisite that is basically an online sales letter often spiced up with graphics or animated display. Copy catches attention of your visitors. However, more than that, it addresses their needs, identifies a solution to their wants and most importantly, inspires your target audience to take action. Your copy actually contains all the tricks that can seal the most sought-after deal.

Would you like a salesman wearing a tousled look with his old, faded and shredded jeans, stained and oversized shirt? No. You will probably slam the door shut on his face. It means presentation is very important. No potential customer likes a messy copy. But also remember that visitors never like an arrogant and egoistical salesman.

The key is to maintain a decent balance between graphics and copy to build a brand image and also to get a response simultaneously.