Beauty and Brain – that’s a rare combination! We have heard it many times. Let us give a little twist – elegance and effectiveness are rare to see in an ecover design. I will not oppose to the claim as many marketers are too much focused on the feature of ‘interactivity’ that they forget to consider ‘aesthetic appeal’ of cover designing of a digital product and vice versa. So what to consider while creating a digital cover?
Obviously, there are many aspects not to bypass as the cover design is what first hooks customers’ attention. It must not be denied that quality is the ultimately determining factor if your product will rot on the shelf or fly off the same, but the visitors will chose to test quality only if they find the cover or packaging interesting.
Graphics: Cover without graphics looks monotonous and meaningless. Just imagine your product is draped by a cover in red, white, blue or whatever colour combination you like. Do you think without graphics, it could arrest target customers’ attention? NO, you will scream! If your own cover page does not fascinate you, how will it be able to tempt others to unzip their wallet?
Gathering graphics and placing them on the digital cover never make sense. Things are not easy and a lot of thinking and planning precede precise execution. You must be careful about what to choose and where to place. Graphics that are not relevant to your product must not be integrated into the ecover design. However, the relevant graphics are galore and so you are again challenged as what to use.
Think yourself as one of your prospective customers and judge a particular graphic from that angle. Does it make sense? Does it impress you? Does it make a professional presentation of your product? If YES, go with it; otherwise it takes just a fraction of seconds to cool down one’s interest.
Colour; Personally I like human figures and faces in ‘Black & White’ but then ecovers are not about photography and without colours, the design will never flatter the potential buyers. Use colours that rightly reflect your product within the cover. Never use too many of them as it will make the cover garish and not great. Remember that as per the trend, simplicity is admired whereas heavy work is ignored.
Title: Like graphic images, title too needs to be catchy and in keeping with what purpose your product will serve. Is it an ebook, a video game or a CD? The graphics as well as tagline must be self-explanatory. The title of a fiction book must be different from a non-fiction write-up. The title must be such that it will inspire the potential customers not only to take a second look at the product but also to feel tempted to use the same. Graphics in combination with the title must have enough firepower to trigger interest of the potential customers and allure them to spend on the product.