There are several channels of online marketing and minisite is one of them. It is lot like traditional websites but there are several differences between them, which outsmart their similarities. Minisites feature lot of images and less of descriptions as the solitary goal of the website owners is promotion of a particular product/service and not the branding of business.
Over the years, minisites have become an effective marketing tool used by both business Godzillas and small fishes in the industry alike. A minisite design takes little time if compared to full-fledged websites. However, that belies lot of works and thoughts that go into making of these mini websites. Given sky-high importance of minisites, you must get the design done by only an expert having truckloads of experience in the same field.
Let us now glance over some essential features that must be present in a good graphic designer. These are the yardsticks and you must consider them before hiring someone for your minisite work.
Artistic Skill: All graphic designers are not artists. Many of them just do the ‘copy & paste’ work, inspired by original works though add a little ‘touch & twist’ of their own to avoid copyright issue. Some are also expert at ‘mix & match’. However, their works do not show signs of promise that your minisite will be unique and replete with creative touches.
Only a few of the flock have creative firepower and explore their imagination to design what never matches anything from run of the mills. Their creations are not only fresh but also fascinating, relevant to your product/service and highly effective in a sense that these earn your website traffics in loads.
Sense of Colours: Right selection of colours ups the look of your minisite design and the opposite becomes a spoiler. Too many colours make your minisite look like a rainbow but it will, unlike the celestial phenomenon, never receive appreciation from the target consumers. Use of colours must reflect the designer’s sense and sensibility.
As the site is mini in size, the designer must not play with too many colours. In fact, only two or three colours will serve the purpose. Colours should be in relevance with your product/service and in striking contrast with each other.
Knowledge about SEO: What is the relation between marketing via minisite and SEO (Search Engine Optimization)? Your online marketing effort will bit the dust if the minisite fails to rank well in the search engine result pages. An expert designer knows how to create a search engine friendly minisite. He will give all the solid punches to your minisite to make it top the list of the search result pages.
Experience: It is, though not always, is an abstract scale to measure efficiency of a minisite design specialist. Spending years in the same line polishes one’s sense, nourishes one’s sensibility and hones up one’s skill. However, sometimes a newbie creates a stunning design but that is not very common. So, rely on one’s experience; you will be sure that things are in a trusted hand.