How Minisite Design Outsells Social Media Networking Sites


Marketing Endeavour has been handed a big boost with emergence and popularity of internet. There are several avenues to channelize your marketing effort and minisite design is surely one of them. Even increasing popularity of social networking sites like Facebook, Twitter etc has failed to outsmart minisites in terms of sales. It necessitates weighing up both advantages and disadvantages of minisite in respect to effectiveness gained from other alternative online marketing tools. You must ensure that time, effort and money spent on minisite making are worth an investment.

18Here are three simple but most important reasons to convince you as to how a minisite can outsell mighty social media networking giants.

Single Purpose

There are several ways to present information on a social media site. You can post, share, comment, tweet and these are the ways to connect to others in your friends circle. These activities encourage the users to take a look at your page and read information. On one side, it reaches your business message to a larger number of audiences but at the same time, there is a greater chance for the sales message to get lost amidst crowds of other media and contents.


On the contrary, minisite is a single-page presentation and serves only a particular purpose. That solitary marketing goal and approach makes your minisite design more powerful despite its simplicity and lack of volume. Everything on a minisite is purposely designed to provide support to the sales message, which will ensure buying clicks from the prospective consumers.

One-page matter

There are multiple pages on social networking sites, covering multiple aspects. It is a common practice for the readers to navigate through the pages by clicking on links or following themes. For browsing purpose, it is definitely a great idea but from viewpoint of sales, it could spell disaster.

Minisite being a single-page format does not require the visitors to browse through the pages. Everything is dished out on the landing page. One does not need to voyage back or forth to find out what more are there. This is the main reason why a single-page minisite is more effective than social networking sites.

The key to massive online marketing success is to make a good use of both minisite and social media sites together. An intelligent way to do that is to pre-qualify the users on social media pages and then drive them to your minisite design to take a hard look at sales message.


Not in a mood of buying

It is unusual for the buyers to visit social networking sites to buy something. They usually don’t contain any sales pitch. You use these platforms just to mix with your friends and socialize with others but never to buy product.


The online visitors always look for sales pitch. They barely have any doubt about what will happen after their landing on the page – things will be sold to them too! They want to know what you deal in and if it can serve your needs. That means whoever visits your minisite does so with a motive to make a buy.


Ecover Design – Start Your Own Service


Every saleable thing needs good packaging as presentation is most important to convince the target buyers that product within is excellent and up to their expectation. With internet marketing becoming a gripping and more business entities adopting it, you can make a good sum of money by making ecover designs. However, you need to have essential skill in graphic designing before venturing out. Here is a guideline for you to get started.


Get necessary tools

The most popular and widely used software application for graphic designing is Adobe Photoshop. However, investing on software like Photoshop is very expensive for the starters. Other lesser-known as well as cheaper options are RealDraw Pro or free software GIMP etc. Irrespective of what software is in use, you should have the skill to create realistic images with 3D perspectives as well as easily usable template format.

An alternatively good investment could be to buy cover action scripts or cover templates to be used with RealDraw Pro, Photoshop etc. You can definitely develop your own but considering usefulness of templates, it can be said that template buy could be a worthy investment. There is plenty of cover generating software apps but that will limit your creative prowess and you need excellent design skill to get things done in a proper way.


Know how to do it

You must have good knowledge about software in use. Get trained in the latest version of software. Your training must cover basic principles of design and not only the skill of software use. It does not matter how skilled you are at using software because if you are not in knowhow of basic principles of designing, you will find it hard to create a professional and good design.


Remember that ecover designs needs height of excellence in computer graphic designing. One needs to do a lot of practice to be a good designer. This field is getting fiercely competitive and you need to better yourself every day. You must challenge yourself in order to beat competitions from others. Start with getting familiar with software apps and then take a tour of web to have a look at several portfolios of top designers.

Take inspiration from their works instead of copying these blindly. The harder you work, the better you will be.


Build your own website

When you become confident of creating good ecovers that can command pretty sum, you should buy a domain and build a website that will market your skill, display your portfolio and take works. Register a relevant and catchy domain name that is self-explanatory of your service.


Create your portfolio

The easiest and quickest way to create your portfolio as an ecover designer is to start doing jobs at free of cost. Explore online marketing forums, offer your design service to a few people – at least five – and in exchange, seek their permission to use cover graphic in your portfolio. Also get their testimonials and include these in your website.

Once your portfolio is made, it is time to be clear about price. Set it according to industry standard though a little less could see you get flooded with more ecover designs offers.

Ebook Design with Photoshop Action – Less Trouble, Great Joy


It is never easy to write a book, especially a good book though that is nothing if compared with art of marketing a book. Without any effective and solid strategy in place, it would be just like stepping in market without identifying any target customer group. Books in their printed form as well as online version are not always fiction. Keeping that in mind, you need to comprehend the concept of ebook design.


Contrary to myth, ebook cover needs not to be complex but it must be far better than what a novice can accomplish at home. If the readers feel that you did not pay attention to your ecover, then it is very natural for them to think that much of effort did not go into your book writing. As an author, you must understand the basics that an ecover has little to do with the content but most of the time, majority of book readers judge a book from its cover design.

Given this fact, it is extremely important to consider designing a good cover for your ebook presentation.


Get to work

Now let us come to the brass talk – How to start cover designing. This could be the stumbling block for the starters but there are expert graphic designers to be tasked with your work in a bid to find a way out. Price could be a factor in such cases but think about the return a good ebook cover can bring you. If a little extra could boomerang with a huge return, you will not mind bearing that little more burden, right?


Photoshop actions

Knowledge in Photoshop actions is very much necessary if you want to create an affordable yet memorable ebook design. Photoshop is an expensive software app but paying one-time is a much better idea than paying every time whenever you require a backdrop. Doing things on your own could be a cost-saving option if you have plenty of space, time and wealth of expertise to compose ideas for cover designing.

If you lack in time, ideas and skill, it always sounds wise to put your faith in an experienced professional. Photoshop is a great software tool that allows you to experiment with a variety of effects like photo grain, stained glass, blur, emboss etc. You should play with a lot of these effects to find it out which one of them will be best for your ebook cover. However, I will appreciate the idea of hiring a designer instead of spending energy on marketing endeavor.


Points to Note

Photoshop software packages work remarkably well. For a novice, it takes time to learn so many options but once you do that, there will be absolutely no end to kind of effects and layout you will be able to create for your eBook design. Before buying a particular Photoshop package, you must check into what you will be getting. Truly speaking, a perfect cover deign for your ebook is almost in the place, you just need to discover that with your artistry and software skill.