A minisite hardly needs any introduction in this age of digital marketing. These sales-oriented websites are less voluminous and used to generate more convertible traffic. The minisites include only a few pages – often limited to just one or two – and call-to-action features that encourage the visitors to leave their information on the pages. The minisites may or may not be linked to the original websites.
A minisite design is very important as its look creates the first impression on the prospective buyers. If the design is attractive, the visitors take interest in the product/service whereas an unprofessional appearance could result into little or even no return on expenditure.
How to start?
I guess you are a beginner and don’t have financial muscle power to hire a top-class graphic designer to build up your minisite. Do you have time to create it yourself? You need to have technical expertise. An idea about how to use Photoshop tools is important. Have you ever created a minisite or at least, designed something with help of Photoshop? If no, don’t waste your time to design your own website.
It will not only take a lot of time but you could also end up squandering your valuable time and getting no result.
Think about another alternative. It is also a DIY project but will not require you to be a graphic design pro. You just need to have an eye for beauty and keen sense of what a professional minisite should look like. There are plenty of templates available online. You need to decide which one of them will suit your purpose. There are many who will be using the same template. Therefore, you need to lend a twist to the template so that the final creation looks unique.
The prospective buyers will not love the idea of visiting a minisite, the twin of which they have already seen at some other web address.
Hiring a designer
If you manage to afford money to hire a designer, it will surely be a good idea. An expert does a great job and fully justifies the money you spend on the person. They have wealth of experience and already built several minisites. They have handled different projects and know what it takes to ensure an impressive and effective minisite design. They create a look that is unmatched, innovative and eye-catching.
Creating an immersive experience for the buyers is what the designers are focused on. However, they never ignore other important aspects that could drive traffic to the minisite. Those features include relevant images, catchy content and use of right keywords. A minisite designer must not limit his focus to only an appealing look and also consider SEO factors for good ranking of the site in the search result pages.
A minisite is created to promote only a single product or a range of related products. It is designed to generate sales and not to inform the buyers about what more you have to offer or educate them.